Responsibilities

• Research local, regional, and national markets to identify opportunities for geographic and practice area expansion.

• Evaluate consumer needs, preferences, behaviors, and how customers select legal services.

• Research competitors, including law firms, legal technology companies, legal marketplaces, and lead-generation businesses.

• Analyze competitor positioning, service offerings, geographic coverage, customer acquisition approaches, and market differentiation.

• Monitor legal industry developments, regulatory changes, and emerging market trends.

• Evaluate customer acquisition channels, campaigns, positioning, and messaging to identify opportunities for improvement.

• Conduct customer and market research through interviews, surveys, reviews, internal teams, and other sources.

• Review internal business needs and workflows to identify areas requiring market research into potential third-party technology, vendors, or service providers.

• Research and evaluate external vendors and service providers based on company requirements, market offerings, pricing, capabilities, reputation, and fit.

• Assist internal teams with the evaluation, selection, and onboarding of recommended vendors.

• Monitor the legal technology and services vendor landscape for new products and providers relevant to the business.

• Prepare clear reports and presentations summarizing findings and recommendations for company leadership.

• Support decisions around market entry, customer segmentation, positioning, vendor selection, and new service opportunities.

Qualifications

Required

• Bachelor's degree in Marketing, Business, Economics, Communications, Market Research, or a related field.

• 6 to 10 years of professional experience in market research, consumer insights, competitive intelligence, market strategy, or a closely related field.

• Experience conducting market, customer, competitor, and industry research.

• Experience evaluating customer needs, market opportunities, and customer acquisition initiatives.

• Strong commercial judgment and ability to translate research into actionable recommendations.

• Strong written and verbal communication skills.

• High attention to detail and ability to work independently in a fast-moving environment.

Preferred

• Prior experience in the legal industry, legal technology, legal services, or working with law firms is strongly preferred.

• Familiarity with consumer legal services, personal injury, litigation, or law firm customer acquisition.

• Experience evaluating, selecting, or onboarding vendors.

• Experience supporting geographic expansion, new service launches, or market entry.

• Familiarity with legal advertising, client acquisition, referral networks, or consumer legal marketplaces.